Aurora Innovations was founded by a group of conscientious, organic gardeners. The Roots Organics and Soul Synthetics product lines were developed by them with the goal of maximizing yields and flavors Roots Organics is a line of organic fertilizers. Soul Synthetics are a collection of non-organic nutrients. These products have become the personal favorite of about half of the guys in our retail stores, and we try pretty much everything. We test products in our greenhouse, and we compare notes between ourselves and our customers (we value your feedback!). With all of the testing we've done, we've come to the conclusion that the Root's Organics line is a well thought out, very complete line of nutrients. Their application chart is easy to follow, and the results will speak for themselves. You will achieve superior flavor quality and impressive yield by using either the Root's Organics or Soul Synthetics line!